True Makeup

Showing 1–16 of 22 results

Brow Flick
0 out of 5
$18
More brow for your brow. Our brush-tip detailing pen is the most natural-looking way to fill and define your brows. Use it to add oomph to your arch, extend the tail, or add depth to sparse spots with feather-like strokes that fit right in with your real hair. Comes in three sheer shades that won’t…

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Pro Tip
0 out of 5
$21
Get a smooth, precise line every time. An easy-to-use, brush-tip black liquid eyeliner that lets literally anyone apply like an expert. The densely-pigmented, buildable formula dries quickly, doesn’t smudge, budge, or drag, and stays put for up to 12 hours. The unique internal ball shaker lets the formula flow through evenly (like pouring your favorite…

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Skywash
0 out of 5
$18
A soft wash of matte color for eyes. A long-wearing, liquid-to-powder eyeshadow with a diffused, soft-matte effect. The silky, blendable tints melt into skin and dry to a sheer, cloud-like powder finish (without the mess and fallout of powder). Just one dab of the doe foot applicator adds depth and dimension to your eyes, while…

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Lidstar
0 out of 5
$20
Dreamy, shimmering eyeshadow. This soft, glistening eyeshadow creates a sheer, shimmering veil of color—locking onto lids and lasting all day without creasing. Ultrafine pigments float through a buttery base for a silky, blendable formula that swipes on seamlessly and maintains its pretty, glistening look long after it settles. Available in 8 shades with different pearls,…

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Wowder
0 out of 5
$24
The perfect matte-not-flat finish. A forget-you-have-it-on finishing powder that cuts shine, blurs the appearance of pores and sets makeup. With a matte, never-flat finish, you can customize your level of dewiness by blotting in targeted areas. It won’t leave you with telltale chalky residue, cake or crease into fine lines, or flatten skin’s texture. Product…

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Monochromes Refill
0 out of 5
$18
Pop in and pop out your signature shade. A refill for your Monochromes compact to refresh your signature shade (or try a new one!). You’ll get one signature shade in three buildable powder finishes: matte, satin, metallic.

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G Suit
0 out of 5
$24
Soft touch lip crème If you wear nothing else today, wear this lip. Whether it’s your birthday suit, business suit, or somewhere in between, G Suit is all you need to feel dressed up with its soft buttery formula, demi-matte finish, and opaque coverage in one swipe. The luxurious formula floats over lips and remains…

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Lip Gloss
0 out of 5
$18
A vibrant, high-shine lip gloss. A comfortable lip gloss with a glassy finish and just the right amount of sticky. The applicator delivers instant shine with one swipe. Key ingredients: Vitamin E and Jojoba Oil work together to keep lips cushion-soft and moisturized. Conditioning Jojoba Oil: Helps the gloss smooth on and spread out evenly—no…

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Generation G
0 out of 5
$20
Just-blotted lipstick, without the blot! A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt,…

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Lip Line
0 out of 5
$20
A true-to-lip pencil with creamy, lasting coverage. A creamy, medium-coverage lip pencil that enhances your natural shape and tone. Available in an array of true-to-lip, nipple-matched shades. Key ingredients: Water-resistant formula visibly enhances shape, tone and texture of lips while ensuring a luxuriously comfortable feel. Fractional Quartz: Ensures a luxurious and smooth application for a…

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Ultralip
0 out of 5
$22
The (cashmere) sweatpants of lipstick. Cocoon your lips with this luxe, one-step lipstick. Formulated with the rich moisture of a balm, the sheen of a gloss and the buildable color of a lip tint, this staple is bound to be your new obsession. Key ingredients: A nourishing triple-oil blend—Meadowfoam, Jojoba, and Watermelon—locks in moisture so…

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Boy Brow
0 out of 5
$22
The original, every-day essential for all brows. Inspired by the flexible formula of mustache pomade, Boy Brow visibly defines, thickens and shapes for face-framing brows in seconds. A creamy, conditioning formula and a precision brush coats even the smallest and finest hairs for a soft, flexible hold that won’t stiffen or flake. Available in a…

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Boy Brow Arch
0 out of 5
$24
The pencil that knows your angles. Shape and define brows with a 2-in-1 custom tip shape offering a precision edge for hair-like flicks and flat edge to fill sparse areas. Key ingredients: The benefits of a traditional poured pomade –soft creamy texture, impactful color (without pulling or tugging!) and all day wear – in the…

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Lip Glaze
0 out of 5
$22
The next-generation lip oil. A refreshing everyday essential for a sheer-glaze of color and lightweight, non-sticky shine. Its nourishing formula melts instantly on the lips, delivering long-lasting care and up to 12-hour hydration for smoother-looking lips. Wear it on its own or layered with your favorite lip products. Key ingredients: A refreshing scoop of gelato…

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Cloud Paint
0 out of 5
$24
The most user-friendly blush + bronzer under the sun. A collection of seamless cheek colors in both blush and bronzer shades inspired by golden hour sunsets, so natural it’s like your skin made it. Easy to wear and apply, each shade is sheer enough to blend and layer without going overboard. Key ingredients: Collagen and…

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Stretch Balm Concealer
0 out of 5
$22
Flexes to fit your needs. The same concealer you know and love, now available in 32 foundation-matching shades. Buildable coverage formulated to camouflage skin realities like dark circles, blemishes, and redness—but always look like skin with a dewy glowy finish. Key ingredients: Skin-first ingredients fit for all skin types. Adaptable Mineral Pigments: Merge seamlessly with…

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