An instant, dewy glow that lasts. An oil-serum hybrid that’s a one-step shortcut to the way your skin looks after a full skincare routine. Packed with some of skincare’s most hydrating heavy-hitters, nourishing oils and powerful plant-based extracts give you a gleamy, well-moisturized, brighter look that lasts up to 12 hours. Key ingredients: Powerful plant-based…
More brow for your brow. Our brush-tip detailing pen is the most natural-looking way to fill and define your brows. Use it to add oomph to your arch, extend the tail, or add depth to sparse spots with feather-like strokes that fit right in with your real hair. Comes in three sheer shades that won’t…
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 The ultimate personal fragrance. A soft, warm and familiar fragrance formulated to be a skin-scent enhancer–meaning it smells a little different on everyone. With sparkling Pink Pepper, earthy Iris, and a warm, musky base of Ambrox and Ambrette, it leaves a scent impact that is uniquely you. Available sizes: 8 mL, 50 mL, 100…
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A vibrant, high-shine lip gloss. A comfortable lip gloss with a glassy finish and just the right amount of sticky. The applicator delivers instant shine with one swipe. Key ingredients: Vitamin E and Jojoba Oil work together to keep lips cushion-soft and moisturized. Conditioning Jojoba Oil: Helps the gloss smooth on and spread out evenly—no…
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Just-blotted lipstick, without the blot! A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt,…
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A true-to-lip pencil with creamy, lasting coverage. A creamy, medium-coverage lip pencil that enhances your natural shape and tone. Available in an array of true-to-lip, nipple-matched shades. Key ingredients:Â Water-resistant formula visibly enhances shape, tone and texture of lips while ensuring a luxuriously comfortable feel. Fractional Quartz: Ensures a luxurious and smooth application for a…
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The (cashmere) sweatpants of lipstick. Cocoon your lips with this luxe, one-step lipstick. Formulated with the rich moisture of a balm, the sheen of a gloss and the buildable color of a lip tint, this staple is bound to be your new obsession. Key ingredients: A nourishing triple-oil blend—Meadowfoam, Jojoba, and Watermelon—locks in moisture so…
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Skin leads, glow follows. Introducing an illuminating duo like no other: Futuredew in two versatile formats. Use the oil-serum hybrid for a glowing base, and a travel-friendly solid stick for easy, targeted highlights. Key ingredients: Skin conditioning heavy hitters immediately nourish + enhance your skin’s natural radiance. Concentrated Plant-Based Oils: Instantly melt into skin and…
The original, every-day essential for all brows. Inspired by the flexible formula of mustache pomade, Boy Brow visibly defines, thickens and shapes for face-framing brows in seconds. A creamy, conditioning formula and a precision brush coats even the smallest and finest hairs for a soft, flexible hold that won’t stiffen or flake. Available in a…
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The pencil that knows your angles. Shape and define brows with a 2-in-1 custom tip shape offering a precision edge for hair-like flicks and flat edge to fill sparse areas. Key ingredients: The benefits of a traditional poured pomade –soft creamy texture, impactful color (without pulling or tugging!) and all day wear – in the…
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The next-generation lip oil. A refreshing everyday essential for a sheer-glaze of color and lightweight, non-sticky shine. Its nourishing formula melts instantly on the lips, delivering long-lasting care and up to 12-hour hydration for smoother-looking lips. Wear it on its own or layered with your favorite lip products. Key ingredients: A refreshing scoop of gelato…
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The most user-friendly blush + bronzer under the sun. A collection of seamless cheek colors in both blush and bronzer shades inspired by golden hour sunsets, so natural it’s like your skin made it. Easy to wear and apply, each shade is sheer enough to blend and layer without going overboard. Key ingredients: Collagen and…
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Flexes to fit your needs. The same concealer you know and love, now available in 32 foundation-matching shades. Buildable coverage formulated to camouflage skin realities like dark circles, blemishes, and redness—but always look like skin with a dewy glowy finish. Key ingredients: Skin-first ingredients fit for all skin types. Adaptable Mineral Pigments: Merge seamlessly with…
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 Made for real life. An 89% skincare-based, gel-cream foundation that leaves skin looking moisturized with a natural-to-you finish. Formulated to fuse with skin (never cake on-top), to blend seamlessly and wear up to 12 hours. Key ingredients: Guaranteed to look as good outside as it does in your bathroom mirror. Squalane + Glycerin: Help…
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Color outside the lines. A creamy, long-wearing eyeliner pencil that glides on smoothly with rich, buildable, blendable color, supplying endless options for creative expression. Go bold or get subtle with demi-matte, dense pigments for crisp, true color that won’t rub, tug or transfer. This soft (but never too soft!) formula goes on in seconds and…
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Extensions without the extensions. Our best-selling mascara visibly lengthens and lifts lashes for a baby extensions effect. More: ‘Your lashes look good’ than ‘your mascara looks good’. The weightless, flexible formula will give you natural-looking lift and length with teeny-tiny fibers that coat each individual lash from root to tip for maximum definition. Come for…
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