An instant, dewy glow that lasts. An oil-serum hybrid that’s a one-step shortcut to the way your skin looks after a full skincare routine. Packed with some of skincare’s most hydrating heavy-hitters, nourishing oils and powerful plant-based extracts give you a gleamy, well-moisturized, brighter look that lasts up to 12 hours. Key ingredients: Powerful plant-based…
 The ultimate personal fragrance. A soft, warm and familiar fragrance formulated to be a skin-scent enhancer–meaning it smells a little different on everyone. With sparkling Pink Pepper, earthy Iris, and a warm, musky base of Ambrox and Ambrette, it leaves a scent impact that is uniquely you. Available sizes: 8 mL, 50 mL, 100…
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A puffer jacket for your skin. A daily moisture barrier recovery cream perfect for very dry and/or sensitive skin. The buttery, cocooning cream formulated with plant-based moisture magnets, Glycerin and Cupuaçu Butter, helps dry skin bounce back and lock in hydration for up to 24 hours. Awarded the National Eczema Association Seal of Acceptanceâ„¢ Conditioning…
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A super gentle cleansing experience. A pH-balanced gel-cream cleanser that’s suitable for all skin types. Formulated with gentle, conditioning ingredients, this cleanser dissolves dirt, oil and makeup while leaving skin soft and nourished–never stripped. Key ingredients: Formulated with 5 deep conditioning ingredients—including Pro-Vitamin B5 and Allantoin—for smooth, baby-soft skin. Rose Water: We replaced 1/4 of…
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The (cashmere) sweatpants of lipstick. Cocoon your lips with this luxe, one-step lipstick. Formulated with the rich moisture of a balm, the sheen of a gloss and the buildable color of a lip tint, this staple is bound to be your new obsession. Key ingredients: A nourishing triple-oil blend—Meadowfoam, Jojoba, and Watermelon—locks in moisture so…
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The original, every-day essential for all brows. Inspired by the flexible formula of mustache pomade, Boy Brow visibly defines, thickens and shapes for face-framing brows in seconds. A creamy, conditioning formula and a precision brush coats even the smallest and finest hairs for a soft, flexible hold that won’t stiffen or flake. Available in a…
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The most user-friendly blush + bronzer under the sun. A collection of seamless cheek colors in both blush and bronzer shades inspired by golden hour sunsets, so natural it’s like your skin made it. Easy to wear and apply, each shade is sheer enough to blend and layer without going overboard. Key ingredients: Collagen and…
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Flexes to fit your needs. The same concealer you know and love, now available in 32 foundation-matching shades. Buildable coverage formulated to camouflage skin realities like dark circles, blemishes, and redness—but always look like skin with a dewy glowy finish. Key ingredients: Skin-first ingredients fit for all skin types. Adaptable Mineral Pigments: Merge seamlessly with…
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 Made for real life. An 89% skincare-based, gel-cream foundation that leaves skin looking moisturized with a natural-to-you finish. Formulated to fuse with skin (never cake on-top), to blend seamlessly and wear up to 12 hours. Key ingredients: Guaranteed to look as good outside as it does in your bathroom mirror. Squalane + Glycerin: Help…
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Extensions without the extensions. Our best-selling mascara visibly lengthens and lifts lashes for a baby extensions effect. More: ‘Your lashes look good’ than ‘your mascara looks good’. The weightless, flexible formula will give you natural-looking lift and length with teeny-tiny fibers that coat each individual lash from root to tip for maximum definition. Come for…
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Instant nourishment with addictive taste. Our cult-favorite, do-everything lip balm. Swipe on for hydration you can feel and taste with a formula rich in antioxidants and natural emollients to nourish dryness. Key Ingredients:Â A hydrating lip balm packed with antioxidants + natural emollients to nourish dry, chafed skin. Castor Seed Oil Beeswax Lanolin Phyto-Antioxidant Blend…
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